Tag Archives: consumer reviews

Consumer Review Issues Make Breaking News: Our Take on the Latest Article

A recent article from WebProNews has caught our eye. While the article focuses on the review platform Yelp, we see the article as being a confirmation of many of the bigger consumer review issues we have discussed in our posts here at the CT Insider. For example, the article brings to light whether many online […]

Why Your Business Can No Longer Ignore Web Sales Conversion Rate

Online marketing is one of the fastest moving industries out there. While a few years ago businesses could neglect tweaking their website homepage for conversion rates, this is no longer a possibility. The Importance of Sales Conversion Rate So, why has conversion rate become something vital for your business to consider? The answer is fast […]

How Important Will Genuine Consumer Reviews Be in Your 2014 Marketing Strategy?

With recent changes to online marketing and SEO configurations, every unique visitor is even more valuable than ever before to a website – especially for an e-commerce one. For many online shops and e-commerce websites, the year 2013 was a transitional one, with some companies faring more positively at end of the year than others, […]

How Can You Spot a Fake Review?

   Reviews are a valuable source of direct consumer experience about a product or service on the market. Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years. However, while reviews are important, there are a high number of […]

The Sad Reality of Online Consumer Reviews

Not every consumer or end user on a website fully understands the reality of the online review industry. As the virtual market clogs with fake reviews, it is a sad reality overall. Our team has first-hand experiences behind the scenes of the review sector, and we’re sharing what we’ve seen, as well was what we […]