Recent Study Shows Staggering Number of Consumers Read Online Reviews

Consumers are flocking to online reviews more and more before they make purchases. This detail gets confirmation from WebProNews in their summary of BrightLocal’s recent Local Consumer Review Study. The staggering results clearly show that online reviews are more important than ever to people, providing support for tool that generates new, genuine reviews for […]

Future of Marketing for SMEs

What is the Future of Marketing for Small and Medium-Sized Businesses? In order to grow your small or medium-sized enterprise, your marketing strategy needs to be a strong one that catches the eye of your target audience. By learning what the future holds for your enterprise in the marketing realm, you can begin making adjustments […]

Consumer Review Issues Make Breaking News: Our Take on the Latest Article

A recent article from WebProNews has caught our eye. While the article focuses on the review platform Yelp, we see the article as being a confirmation of many of the bigger consumer review issues we have discussed in our posts here at the CT Insider. For example, the article brings to light whether many online […]

Another Fake Customer Review Profile – What does it Look Like?

As we previously discussed, many customer review profiles that are online are fake. It is part of the sad reality of consumer reviews today. We recently came across another unsuccessful company producing false reviews and here were a few details we noted about them. In this particular profile example, we learned the company* is hiring […]

What Type of Reviews are the Most Valuable?

Genuine consumer reviews can be a valuable resource for potential buyers. These reviews provide information and experience about a product or service, and can be also a great tool for businesses. Companies, for example, can analyse reviews to find ways to improve their customers’ experiences or improve the actual product or service. For Consumers, a […]

How Transparency Can Improve Your Online Sales Conversion Rate

For sales conversion rate to be strong, obviously you want to take leads and turn them into sales. The leads or potential customers are more likely to buy your products and services than competitors when they trust your company and what you sell. To gain that trust, transparency is crucial. What does Transparency Mean? Transparency […]

Tips for Webmasters: Go Local and Relevant for SEO Strategies

Local is really where it’s at for SEO. At a time when the online industry is growing at a faster pace than ever seen before, it is important for webmasters to develop strong SEO strategies. A great way to do so is to take a local, relevant approach. Local Registration of Directories and Websites For […]

Do Positive and Negative Reviews Cause Changes in SERP Rankings?

Even though our last post is more or less about the same topic, we decided to share an interesting question and feedback that we just received from our friend and “SEO Guru” Mike, who runs the company Webpage Design Kentucky. When I sent him the latest version of, he replied as follows: “Very interesting concept. […]

Why are Genuine Consumer Reviews Important for SEO?

As you build an SEO campaign for your business, a crucial element to include is consumer reviews. The endorsements are important as search engines often consider them to be fresh content, and they can lower bounce rates considerably too. Customer Reviews as Fresh Content Regardless of any algorithm changes that occur on popular search engines, […]

Why Your Business Can No Longer Ignore Web Sales Conversion Rate

Online marketing is one of the fastest moving industries out there. While a few years ago businesses could neglect tweaking their website homepage for conversion rates, this is no longer a possibility. The Importance of Sales Conversion Rate So, why has conversion rate become something vital for your business to consider? The answer is fast […]